Welcome to Subscription League, a podcast about app subscription business

TomTom's evolution from iconic satnav devices to innovative navigation apps is driven by relentless testing and deep customer insight. By refining pricing, onboarding, and specialized features for both everyday drivers and truckers, they are redefining navigation for the modern digital age.

David Heinemeier Hansson questions the dominance of subscription models in the digital world. He explores the evolution of SaaS, the rise of subscription fatigue, and when recurring payments truly make sense. With his new venture, ONCE, he presents an alternative—software that businesses can own out...

Episode Overview David Heinemeier Hansson (DHH) joins the Subscription League podcast to discuss his fight against App Store policies and monopolistic practices. From launching the HEY email app to addressing challenges in the subscription space, DHH shares his bold perspectives on app distribution,...

Francescu Santoni, CEO of Mojo, shares the journey behind building a leading social media tool for creating reels and stories. From overcoming early challenges in virtual reality to pivoting to Mojo’s current success, Francescu dives into key growth strategies, the role of user-generated content, an...

Timestamps [00:00:20] - Introduction to Robyn Exton and HER [00:02:10] - Robyn's Early Days and Learning to Code [00:04:55] - Early User Acquisition Strategies [00:07:50] - Competitive Landscape and Differentiation [00:11:00] - User Behavior and Market Size [00:14:30] - Current User Acquisition Chan...

Episode Overview Eleanor Hughes shares insights into the successful marketing campaign at Freeletics. Discover how the introduction of the Base Streak into the Freeletics app enhanced user engagement, making it more interactive and motivational. The episode also delves into the importance of incorpo...