From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen.
In this episode, Megan Cohen, Growth Marketing Manager at IFTTT shares her journey from immersive art marketing to tech. She talks about using AI and video content to boost engagement, and the importance of focusing on key metrics like the AARRR Pirate Metrics. Megan delves into how IFTTT leveraged...
Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause
Felix takes us through his creation of Fastlane, which began as a college project to solve his own frustrations with app deployment and grew into a major tool used by developers worldwide, eventually being acquired by Twitter and Google. He also introduces us to ContextSDK, his latest venture desig...
Headway - Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska
In this episode, we interview Yeva Koldovska, a product manager at Headway. Headway is a leading book summary app with 18 million downloads. Yeva discusses Headway's growth journey and the strategic decision to offer web and in-app subscriptions.
Unveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov)
In this episode, we sit down with Thomas Clavelloux, Chief Data Officer at Molotov TV, a groundbreaking French TV streaming platform. Thomas shares captivating insights into how Molotov TV is redefining the way we consume television in the digital age. From seamless cross-device viewing to innovati...
Kovalee - Turning ordinary apps into worldwide leaders with Vincent Hart de Keating
Vincent Hart de Keating, the CEO and Founder of Kovalee, a non-gaming app publishing platform, shares insights into what it takes to turn ordinary apps into winners, and the benefits of partnering with Kovalee. He also reveals the app selection and collaboration process and his view on the future of...
Sweatcoin - Redefining motivation and user retention in the fitness app landscape with Rowan Pereira
Sweatcoin is a unique step counter and activity tracker that rewards your steps with a digital currency. Listen to discover Sweatcoin's fascinating features, remarkable growth trajectory, and strategies behind its massive user acquisition.
Welcome to the Subscription League podcast hosted by Purchasely, a world-class end-to-end no-code In-App Subscription management, and growth platform.
Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down every 2 weeks with reputable CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success.
This podcast aims to guide you through your app subscription business journey.
Here’s a quick glimpse into the shining speaker lineup for the first episodes :
- Belen Caeiro, VP of Product Management at Babbel
- Andy Carvell, Partner at Phiture
- Jean Patry, CEO & Co-founder of Mojo
- Jesse Wilkins, Senior Growth Manager at The Guardian
About Us
Olivier Destrebecq is a mobile app creator who enjoys helping small to medium business create their mobile app. You can also listen to him on the Mobile App Makers podcast.
Jeff Grang is the Co-founder & CPO of Purchasely. He was one of the first 500 developers of the iPhone developer beta program. In his previous company, Jeff has helped many companies build their first apps, and in 2020 was awarded the worldwide App of the Year.
Nicolas Tissier is the Co-founder & CEO of Purchasely. He has strong experience in consumer apps and the media industry since 2010, designing and deploying digital products used by millions of active users. Nicolas is passionate about mobile, user experience & platforms.
Links
- Subscriptionleague.com
- Purchasely
- Introducing a Brand New Podcast: Subscription League
- Olivier : site and LinkedIn
- Jeff : Twitter and LinkedIn
- Nicolas : Twitter and LinkedIn
Related Episodes
From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen.
In this episode, Megan Cohen, Growth Marketing Manager at IFTTT shares her journey from immersive art marketing to tech. She talks about using AI and video content to boost engagement, and the importance of focusing on key metrics like the AARRR Pirate Metrics. Megan delves into how IFTTT leveraged...
Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause
Felix takes us through his creation of Fastlane, which began as a college project to solve his own frustrations with app deployment and grew into a major tool used by developers worldwide, eventually being acquired by Twitter and Google. He also introduces us to ContextSDK, his latest venture desig...
Headway - Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska
In this episode, we interview Yeva Koldovska, a product manager at Headway. Headway is a leading book summary app with 18 million downloads. Yeva discusses Headway's growth journey and the strategic decision to offer web and in-app subscriptions.