Subscription League
Welcome to the Subscription League podcast hosted by Purchasely, a world-class end-to-end no-code In-App Subscription management, and growth platform. Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down with CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success.
Mapping the Future: TomTom’s Evolution in Mobile Navigation and Location Data
TomTom's evolution from iconic satnav devices to innovative navigation apps is driven by relentless testing and deep customer insight. By refining pricing, onboarding, and specialized features for both everyday drivers and truckers, they are redefining navigation for the modern digital age.
Subscriptions: The Good, The Bad And The Overused
David Heinemeier Hansson questions the dominance of subscription models in the digital world. He explores the evolution of SaaS, the rise of subscription fatigue, and when recurring payments truly make sense. With his new venture, ONCE, he presents an alternative—software that businesses can own out...
App Store: The Good, the Bad, and the Glitches
Episode Overview David Heinemeier Hansson (DHH) joins the Subscription League podcast to discuss his fight against App Store policies and monopolistic practices. From launching the HEY email app to addressing challenges in the subscription space, DHH shares his bold perspectives on app distribution,...
Scaling Mojo: How to Build a Subscription App with 40M+ Downloads
Francescu Santoni, CEO of Mojo, shares the journey behind building a leading social media tool for creating reels and stories. From overcoming early challenges in virtual reality to pivoting to Mojo’s current success, Francescu dives into key growth strategies, the role of user-generated content, an...
Pioneering inclusivity in the dating app space: Insights from HER's CEO Robyn Exton
Timestamps [00:00:20] - Introduction to Robyn Exton and HER [00:02:10] - Robyn's Early Days and Learning to Code [00:04:55] - Early User Acquisition Strategies [00:07:50] - Competitive Landscape and Differentiation [00:11:00] - User Behavior and Market Size [00:14:30] - Current User Acquisition Chan...
How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes
Episode Overview Eleanor Hughes shares insights into the successful marketing campaign at Freeletics. Discover how the introduction of the Base Streak into the Freeletics app enhanced user engagement, making it more interactive and motivational. The episode also delves into the importance of incorpo...