BlueThrone - Product market fit, Subscription Model, and Other Key Secrets of Success by Idan Waller
Subscription LeagueOctober 12, 2022
12
00:25:4217.68 MB

BlueThrone - Product market fit, Subscription Model, and Other Key Secrets of Success by Idan Waller

BlueThrone, a leading app aggregator, started buying apps in 2021 and has grown considerably since then. Today, there are over 30 apps under the brand, and those developers they purchased apps from are free to do what they do best: create extraordinary apps.

With BlueThrone is a culmination of experience, expertise and a proven record of changing the fortunes of apps, the company's CMO and Co-founder, Idan Waller, has some insider tips to share on what are the success factors that apply to all mobile apps and what the company looks for when acquiring a new app.

Listen to the full episode to learn more about how the In-App Subscription model can help apps earn big and build extraordinary products. 

For noteworthy quotes and key takeaways from the episode, read the article - Product market fit, Subscription Model, and Other Key Secrets of Success by Idan Waller (BlueThrone)

Episode Topics at a Glance

  • BlueThrone’s app acquisition models
  • What the company looks for in apps to invest in
  • Example apps BlueThrone has grown
  • Why subscription apps get a higher valuation
  • The role of BlueThrone’s researchers

More about Idan Waller

A die-hard digital entrepreneur. Idan Waller has rich experience in direct-response marketing, creating multi-million dollar funnels with the best direct marketers in the world. This led Idan to build Israel's biggest coaching company for digital-based SMB's. This business and marketing experience culminated in founding Bluethrone, with his brother and long-time business partner Alon. Bluethrone is like a VC for apps; it acquires and scales subscription app businesses. 

Idan Waller’s Links

 

Timestamps

00:22 Idan Waller & BlueThrone background 

01:06 BlueThrone business model 

01:56 Examples of apps grown by BlueThrone 

03:49 How long do your developers stay? 

04:49 What do you look for in apps you buy? 

06:17 Origin of BlueThrone's 5k MMR rule 

07:08 How to get on BlueThrone's radar 

09:25 Things that stand out in evaluations for apps 

12:00 Higher match in the evaluation process: subscriptions 

15:07 How BlueThrone scales apps 

16:27 Idan's "secret sauce ingredient" 

19:22 Must-haves for apps that were initially overseen 

22:32 Importance of BlueThrone's digital researchers 


Transcript